Potency and lipid profiles: Why Antinol should shape your omega-3 recommendations from the very start

Veterinary professionals, whether that be vets, nurses, or allied health professionals, are increasingly turning to supplementary omega-3 fatty acids to support mobility, skin health and general wellbeing in cats and dogs. However, as with many supplements, not all omega-3s are equal. You need to consider the source, concentration, lipid profiles, bioavailability, and usability before making a recommendation you trust, as all can influence your patients’ outcomes.
This is where it is vital to understand the makeup of your recommendation and where AntinolⓇ, a highly concentrated green-lipped mussel oil, has the edge over what has come before.
The AntinolⓇ advantage: Beyond standard omega-3 supplementation
Many omega-3 supplements rely on fish oil as a base, and even some green-lipped mussel powder products include fish oil to bolster their fatty acid content. Standard fish oils vary widely in their concentration, purity and stability, and are prone to oxidation. Often, large volumes are required to deliver meaningful levels of marine lipids to patients.
Antinol®’s Green-lipped mussel (GLM) has a complex lipid profile, which includes EPA and DHA, as well as a wide range of other lipid compounds not found in fish oils, including rare furan fatty acids.
Before making a recommendation, it is important to assess the lipid fraction of your supplement of choice, and its potency.
Why omega-3 quality matters
Long-chain omega-3 fatty acids are incorporated into cell membranes throughout the body. They can influence membrane fluidity, signalling pathways and the production of lipid mediators involved in normal physiological processes.
From a veterinary professional perspective, this makes omega-3 nutrition relevant in areas such as:
- Maintenance of normal joint function
- Support of skin barrier integrity and coat quality
- Nutritional support for healthy ageing patients
- General well-being in active and working animals
- Maintenance of normal immune system function
While diet is an important part of your client conversation when managing your patients, supplementing their fatty acid intake should also be considered as part of their broader wellness plan.
Potency, concentration, and compliance: Where AntinolⓇ excels
When recommending supplements to clients, compliance is often a deciding factor. If your client has to handle handfuls of tablets, spoonfuls of messy liquid, or battle reluctant eaters with poor palatability, the chances are compliance will drop.
AntinolⓇ addresses all of these factors, providing a product that has:
- Small daily feeding amounts
- Easy administration
- A taste that dogs and cats enjoy
- Short loading periods
- Greater convenience to improve client compliance
For many supplements on the market, whether in oil or tablet form, the concentration of fatty acids is low, meaning large amounts must be fed to ensure the pet is getting the levels they need. Often, Green-lipped mussel powder products are topped up with fish oils to increase the total omega-3 concentration, even though this does not significantly increase fatty acid diversity. Each AntinolⓇ capsule is 1cm in size and contains over 91 essential fatty acids, and the equivalent of 15-18 green-lipped mussels in each capsule. This is 20 times more concentrated than powder alternatives.


Full-spectrum lipid support: Understanding what sets AntinolⓇ apart
When selecting omega-3 supplements, DHA and EPA are often the key factors in decisions. While these are well recognised and understood, they represent only a small portion of the broader marine lipid portfolio, and a more comprehensive lipid profile should be considered.
A full-spectrum omega-3 profile, such as that found in AntinolⓇ’s GLM oil, delivers multiple naturally occurring fatty acids that work together to contribute to the overall nutritional value, rather than isolating individual components. As well as EPA and DHA, GLM oil contains ETA, OTA, STA and many more omega-3s.
Why This Matters For Pets
In biological systems, fatty acids do not act in isolation. They are incorporated into cell membranes, participate in signalling pathways and compete for the same metabolic enzymes. The broader the fatty acid profile, the more comprehensive the nutritional support may be, even across multiple body systems, including joints, skin, nervous tissue and the cardiovascular system.
Choosing the right product: The AntinolⓇ difference
When selecting an omega-3 product for recommendation, the lipid profile and concentration are vital elements to consider, but other things should also come into play.
Bioavailability
A supplement may be highly concentrated and contain any number of marine lipids, but if the animal can’t use it, essentially, it becomes expensive poo bag contents. Ensure the product you select is highly bioavailable.
Stability
Oxidised oils can compromise palatability, quality and efficacy. Stabilised formulations with strict manufacturing controls and considered packaging are important in your selection and often result in a longer shelf-life, both for your clients at home and for products you stock in-clinic.
Compliance
It doesn’t matter how good the formula is; if owners can’t get their pets to eat it, it’s useless. Small capsules, low feeding amounts, and good palatability mean pets are more likely to snaffle it up, improving compliance and supporting long-term health.
The AntinolⓇ difference
AntinolⓇ is a unique green-lipped mussel oil supplement, delivering highly concentrated, full-spectrum omega-3s to pets worldwide.
Formulated using a patented, heat-free lipid extraction technique, Antinol’s sustainably sourced New Zealand green-lipped mussel oil is 20x more concentrated and potent than freeze-dried mussel powder, and each tiny capsule contains the equivalent of 15-18 whole mussels.
The highly bioavailable and stable formula contains a broad lipid profile, including over 90 different essential fatty acids and the full spectrum of omega-3s, in a highly concentrated form.
AntinolⓇ…
- Is highly concentrated and bioavailable – 20x more concentrated and potent than freeze-dried green-lipped mussel powder. AntinolⓇ is rapidly absorbed and highly bioavailable.
- Has a unique, broad lipid profile – Containing the full spectrum of omega-3 fatty acids and including components not typically found in conventional supplements, such as furan fatty acids.
- Supports joint, skin, coat, and cognitive health – Despite being predominantly known as a supplement to maintain joint health and active mobility, Antinol also supports the body systemically, maintaining various body systems while supporting the body’s natural anti-inflammatory processes.
- Is manufactured with quality and consistency at the forefront – Our green-lipped mussels are harvested and processed within two hours, ensuring the integrity of the bioactive lipids and delivering a high-quality oil and batch-to-batch consistency. We prevent oxidation at every stage of the manufacturing and packaging process.
- Is convenient and drives compliance – Tiny, highly concentrated capsules mean small feeding amounts, a short loading period of only 15 days, and an easy-to-feed format to drive long-term owner compliance.
- Is safe for use in patients with pancreatitis, kidney, and liver disease. AntinolⓇ has undergone extensive safety testing in both cats and dogs.
- Backed by science and guaranteed! – With over 25 years of scientific research behind AntinolⓇ, you can trust that you and your patients will see a difference. And, with our Starter Packs, if your client doesn’t see a difference after 60 days, they can have their money back. So, making the switch is risk-free.


AntinolⓇ Veterinary Practice Support
Here at Vetz PetzⓇ, we believe in the power of your recommendation and want to give you all of the tools to feel confident that you are making the right choice for your patients.
So, as well as the ease of ordering, delivered by Covetrus, you will also automatically have access to:
- Lunch and Learns – Friendly virtual online sessions hosted by our Technical Advisor.
- Client-facing point of sale material – Including educational leaflets, leaflet holders and posters for your waiting and consultation rooms.
- The Vet Nurse Appreciation Programme – As a thank you to Vet Nurses everywhere, we offer a Vet Nurse Appreciation Programme. Contact us directly at partners.uk@antinol.co.uk to learn more.
AntinolⓇ — The smart omega-3 choice
For practices seeking a high-quality alternative to standard fish oil or powder supplements, or looking for a joint, skin, and coat supplement they can trust, AntinolⓇ offers a concentrated formulation with a unique, powerful marine fatty acid profile, ready to help your patients live lives full of adventure.
Free Vet Clinic Samples: Small Dog Starter Kits
If you would like to trial Antinol® in your clinic, we are offering a free Small Dog Starter Kit to clinics ordering through Covetrus – please fill out the form here to get your free starter kit.
•while stocks last. They will be issued on a first-come, first-served basis.
