Proprietary Brands. Comprehensive Solutions.
At Covetrus, our mission is to make exceptional animal healthcare accessible to everybody. Our proprietary brands portfolio delivers on that promise with a broad range of solutions, from everyday products to practice management technology and buying groups that empower veterinarian.
Why Covetrus’ Proprietary Brands?
Covetrus’ proprietary brands deliver a broad range of solutions, from consumables and nutrition to equipment, software, and buying groups. Each brand is built on trusted innovation, shaped by veterinary expertise and customer feedback. They provide tools that support independence, helping practices grow, operate efficiently, and care without compromise, all while drawing on decades of heritage and partnerships that combine global reach with local impact.
Our Brands
Covetrus Branded Products
In-clinic essentials built on Care without Compromise, from consumables to over-the-counter wellness products.
KRUUSE
Over 100 years of veterinary innovation, precision instruments and equipment trusted worldwide.
Vi
Surgical instruments, kits, and training trusted across the UK and internationally. With support from our advisory board, product engineers, and veterinary nurses, we help practices deliver better outcomes, from routine to referral.
Calibra
Science-led nutrition that supports pet health and longevity, with tailored veterinary diets and premium food ranges.
Practice Management Solutions
Technology that streamlines operations and empowers teams, featuring Ascend, RoboVet, and RxWorks.
Premier Buying Group (PBG)
A buying group tailored to independent vets, with enhanced rebates, transparent pricing, and dedicated support.
Together, our proprietary brands form a complete ecosystem of support for veterinarians, including products, services, and technology. Whether you’re streamlining practice workflows, feeding healthier pets, sourcing quality equipment, or securing better buying power, Covetrus proprietary brands provide solutions designed with your success in mind.
Exclusive Promotions
Covetrus proprietary brands don’t just provide trusted solutions, they also deliver exclusive promotions and offers across our full portfolio. Whether you’re looking to save on consumables, upgrade equipment, invest in nutrition, join a buying group, or enhance your practice technology, you’ll find tailored deals designed to support your success.
For more information about our latest proprietary brand promotions, get in touch with our team today.