A Century of Veterinary Innovation, Crafted for Today
For over 100 years, KRUUSE has pioneered precision veterinary tools grounded in compassion. As specialists, our mission remains unwavering: to improve animal health by preventing and minimising suffering.
Brand Pillars / Core Values
Veterinary Focused – 100% dedicated to the veterinary market.
Visionary – Bold innovation and forward-looking design. Inclusive & Transparent – Open communication, respect, and knowledge-sharing.
Ambitious – Constantly challenging the status quo for better results.
Heritage & Story
From a family-run general store in 1896 Odense to an international pioneer, KRUUSE has evolved to serve veterinarians globally. We began crafting veterinary solutions in the early 1900s and officially refocused on vets by 1951. Our growth includes launching KRUUSE UK in 1991 and bringing product innovation, like the iconic “Buster” pet collar, to market through creative collaborations.
Quality & Purpose
We believe in elevating animal healthcare with products that don’t just perform, they endure. Our ethos centers on maximizing customer value while safeguarding people, animals, and the environment. Each tool reflects craftsmanship that respects both heritage and innovation.
Today’s Veterinary Innovation
Products with a Veterinary Perspective: In close collaboration with vets and specialists, KRUUSE develops instruments that deliver superb outcomes: ergonomic, durable, precision tools that professionals trust. Our innovation program builds on over 100 years of insight to support clinical excellence.