
Help pets feel calmer this firework season with the CalmDown by KRUUSE® Button
An attachable pheromone-infused button for collars to help soothe dogs and cats during stressful situations, including fireworks and festive celebrations.
CalmDown can be attached to an Elizabethan collar, fixed to a kennel or used with an everyday collar. It can provide support during stressful situations such as post-operative recovery, separation, re-homing, travelling and fireworks.
The button continuously releases calming pheromones for a minimum of 10 days, staying with the animal wherever it goes by positioning the pheromone directly under its nose.
Special Offer: 25% off all CalmDown by KRUUSE
Get ready for fireworks and festive celebrations with CalmDown by KRUUSE. Enjoy 25% off the eligible CalmDown range until 31 December 2026.*
Contact your usual Covetrus representative or order through your usual channel to find out more.
*Terms and conditions apply. Please check the promotional leaflet for eligible products and full offer details.


What makes the CalmDown by KRUUSE® Button unique?
- Scientifically tested: The button contains a scientifically tested pheromone to remedy stressful situations
- Convenient solution: Attach to the E-Collar, a kennel, or an existing collar
- Localised effect: Placed inside the collar, the effect of pheromones is stronger since it’s closer to the nose

You can use the button with an existing collar
- Simply attach the tag and button to the pet’s existing everyday collar.

Use with an Elizabethan Collar
- Attach to the E-Collar just once with a simple click solution for quick effect and no refill needed.
- Placed inside the collar, the effect of pheromones is stronger since it’s closer to the nose.

Click on the videos below to learn how to prepare an E-Collar for a CalmDown Button, if the collar does not already have the holes punched, and how to insert the CalmDown Button:


